Thanks to its long and peaceful coastline on the Gulf of Thailand, hotels and resorts at Cha-Am are thinly spread out to make for a clutter-free area that’s never overcrowded, and most have direct beach access. The beach is clean and void of the busy activities that are often found on Thailand’s popular beaches. Even so, some activities are on offer to make the beach here a fun experience for those who seek a little bit more than just a deckchair and a parasol for the day (these are either provided by the hotels or can be rented from vendors).
From pony rides on the beach and thrilling banana boat rides for the kids (and grown-ups!) to waterskiing, windsurfing and parasailing for adventure-seeking beach lovers, Cha-Am’s long beach offers something for everyone. If it’s a peaceful spot you’re after to bury your nose in a book, or a traditional Thai massage under a parasol, you’re easily covered too. It’s a great place to take a long stroll too – or a jog – especially at sunrise or late in the afternoon when it’s cooler. All along the beach are patches of trees fringing it (but no palms), and a humorous aspect of Cha-Am is that these are the spots where you’ll find Thai visitors, while tourists seek out the unshaded areas to bronze up. After all, a beach holiday wouldn’t be complete without a tan to show off when arriving back home.