Siam Paragon Shopping Centre

Siam Paragon is a shopping mall with few rivals in Southeast Asia when it comes to luxury goods. From a sporty yellow Ferrari to a pair of Jimmy Choo shoes straight from the set of Sex and the City, this up-market shopping and entertainment complex has got them all inside its 500,000 square metres of retail space.

From the moment you arrive at the Siam BTS Skytrain with your first view of the imposing complex, also dubbed 'The Jewel of Asia', it is evident that an unrivalled retail experience awaits. Envisioned by a team of 100 renowned international and local architects and designers, Siam Paragon has become a landmark that beautifully blends consumer culture and remarkable design with state-of-the-art technology.

Supreme Shopping at the 'Jewel of Asia'

Home to more than 250 famed international and local luxury brands, Siam Paragon is a consumer 'heaven' with boutiques and flagship stores of the world's top-notch designer names like Gucci, Prada, Louis Vuitton, Dior, Versace, Burberry and Hermes. Floors are divided into Luxury Living, Fashion Venue, Lifestyle & Leisure, Living & Technology, IT & Paragon Passage, and Explorium & Global Entertainment. And that's not even counting the world-class aquarium, Siam Ocean World on the basement floor, or the stylish restaurants, Gourmet Market and Food Hall on the ground level. At the base of each escalator are information directories, but it is advisable to get your hands on a map from the information desk on the ground level before you start your shopping excursion or exploration.

Apart from the demarcated shopping floors where you can find anything from cutting edge fashion and beauty products, jewellery, audiovisual equipment, watches, art and handicrafts to digital technology, sports cars, trendy interior shops and luxury lifestyle products, the Paragon Department Store is a real treat.

The Siam Paragon Experience

Expect to find the glamorous, the rich, the beautiful and the curious. Painfully beautiful things too, with an emphasis on fashionable, luxury living. Everything comes with a price tag. Some price tags are just considerably larger, so remember to take your credit card along. Bargains on some things abound during end-of-season sales, which happens to be once a month at least. For 5% discount on most purchases, you can apply for a Tourist Discount Card at the information desk on the ground level.

All in all, Paragon is larger than life and you can't boast of your shopping experience in Bangkok without stopping by here.