Siam Discovery offers the most pleasant and leisurely shopping experience of any of the major malls in Bangkok thanks to its sophisticated concept of how it presents the items on display. It’s an experience like nowhere else in Thailand’s shopping-mad capital.
Following a complete refurbishment in 2016, the ground floor still has its chic boutiques and anchor stores from Issey Miyake, Diesel and Comme des Garcons but, as you head to higher floors, you will notice a distinct lack of shops. Instead, goods are laid out naturally, as you expect to see them in someone’s home. This is a trend which has been popular in Japan and Korea for several years, but Siam Discovery is the first to implement this new shopping experience in Bangkok.
The concept was created with the help of a Japanese design company, Nendo, and the result is very impressive, if a little confusing for people who are more used to a more traditional form of shopping. Each floor (now called a 'Lab') is given a general theme and a particular interior décor which makes Siam Discovery a sort of retail exploration. For people looking for window shopping and some inspiration for their wardrobe, Discovery is now the best mall in Bangkok.
Don’t worry if you are looking for particular product as there are plenty of staff on hand to offer you assistance. In fact, if the shop assistants aren’t doing a good job, this shopping mall could become a confusing place to shop because, as you look around, you will notice there are no cash registers on show. They are hidden to keep the façade that this is more of a place to hang out than to spend cash.
The collection of products here cater mainly to urbanites and families and you will find lots of bespoke products from companies all over the world. In the ground floor Her Lab, you will find Japanese boutique designer Beautiful People, Tsumori Chisato and Miharayasuhiro, among many others. Many of the products on display at Siam Discovery are exclusive in Thailand.
The Japanese theme continues into His Lab, with Yohji Yamamoto and Dressedundressed, although other collections from Europe and America are available such as Paul Smith, Boss Orange and Calvin Klein.
On the third floor, fans of the old Siam Discovery will be happy to hear they have kept the large Loft and Habitat anchor stores, as well as adding some interesting fashion jewellery and homeware concept stores. For those that want to hang out, Siam Discovery now offers a cool light spot on the top floor for chilling, with other spots on the higher floors, too. The sixth floor of Siam Discovery is dedicated to Madame Tussauds Wax Museum, a stylish food hall with multi-national outlets and a Virgin Interactive fitness centre.
Jamie’s Italian Bangkok
Jamie’s Italian is opening its doors in Bangkok! Top British chef, Jamie Oliver, has decided to bring his passion for classic, rustic Italian food all the way to Thailand. Jamie’s Italian is located on the ground floor of the Siam Discovery Mall in the centre of Siam, just a short walk from both the Siam and National Stadium BTS Skytrain stations.
- Opening Hours: 10:00 - 22:00
- Location: Next to Siam Centre, Pathumwan
- Website: https://www.facebook.com/siamdiscovery