Siam Center’s re-launch in January 2013 brought a different kind of shopping experience to Siam: over 200 international and Thai brands including the boutiques of some brilliant promising local designers as well as renowned Thai couturiers. On top of that, the slick renovations have taken their fresh ideology out of the stores and into the corridors, with a quirky mash-up of nature and technology. Carved wooden horses greet visitors at the entrance and interactive dress-up televisions display how the clothes will look without entering a changing room. Although Siam Center may have been around for over 40 years, it is still enlightening and surprising its customers with cutting-edge, unusual fashion.
Located next to Siam BTS it is linked by a covered walkway to Siam Paragon Mall, famous for its high-end boutiques. There are plenty of well-known brands at Siam Center as well, and the crowd they are aiming for is young and hip. Thailand’s largest Forever 21 is right next to the entrance with other international brands including Steve Madden shoes, Nike, Accessorize, Havianas, SuperDry and Levis. If you are looking for great value Thai labels then check out Jaspal for chic outfits, Lyn Around for dreamy dresses and Baking Soda for sexy embellished tees and skinny jeans. For those with a bit more cash to splash it is worth checking out Fly Now III, Kloset and Greyhound Original for fantastic Thai designs. These can be found on the 3rd floor, alongside other local designer flagship boutiques. The 3rd floor is also where to find the up-and-coming Thai designers.
It may sound like a contrast but the overall vibe of Siam Center successfully blends natural elements with high-tech facilities. In some corners you will find branches emerging from canvases and trees made from blonde wooden blocks and in others it’s all LEDs, TV screens and stairways that light up in a series of bright colours. Siam Center has spared no expense in the way the goods are displayed with bursts of neon, shops designed like bird’s nests and highly polished marble floors. One shop can even be found in a wicker yurt. Locating the bathrooms can be tricky; however, they’ve kept the hip and cool theme running through the entire mall and on one floor the facilities are hidden behind mirrors and mannequins. On the atrium’s ceiling there are large screens projecting a series of images, including an underwater theme and a large clock face.
On the top floor you will find the bulk of Siam Center’s eateries, including the airy food court. With a high ceiling, plenty of natural light and green walls made of shrubs it makes a refreshing change, and there are plenty of different cuisines on offer from around Asia and the rest of the world. Restaurant-wise there is a combination of old favourites like Swensen’s, Greyhound Café and Fuji Japanese as well some independents that have made their mark on Bangkok like the fabulously childlike Mr Jones’s Orphanage serving delicious cakes, Bon Chon Chicken, the ‘double cooked’ Korean chicken restaurant, and SomTamNua: the gods of Thailand’s famous spicy papaya salad. For anyone with an interest in fashion Siam Center is the mall to visit, with enough designers, cool hangouts and quirky art to keep even the most hardcore fashionistas happy.
- Opening Hours: 10:00 - 22:00 everyday
- BTS: Siam
- Address: 979 Rama 1 Road, Pathumwan Bangkok, Thailand
- Tel: +66 (0)2 658 1000