Thai fashion is becoming a worldwide sensation. In recent years, celebrities from Michelle Obama to Katy Perry have flown the flag for Bangkok’s designers. Whilst famous designers like Thakoon Panichgul and Koi Suwannagate make their mark on the red carpet, there are many other names worth checking out if you are looking for something special.
Despite clever stylists keeping their eye on the Bangkok fashion scene, these brands cannot always be found at home, and unlike Knightsbridge or 5th Avenue, investing in an amazing dress or pair of shoes won’t leave you destitute.
Disaya trained in London and this comes through in her designs, the embellishments of Thailand accompanied by a hint of British practicality, the collection includes not only great party dresses, but also pieces suitable for work (and cold weather), with the best of Europe’s fabrics and the intricacy of Thai craftsmanship. Her most famous piece to date is the dress worn by Amy Winehouse on the front of her ‘Back to Black’ album, but her designs have also been worn by Jennifer Lopez, Kelly Osbourne and Agyness Deyn.
- Location: Siam Paragon, Gaysorn, Emporium and Centralworld.
One of the local fashion industry’s early success stories, along with anr, Kai, Greyhound and Zenithorial, Flynow launched a small ladies’ wear collection back in 1983 before growing to be one of Thailand’s first fashion brands to make its name in the international arena. Flynow’s avant-garde style appeals to those opting for a smart, sophisticated look. You will find everything from classic modern dresses to accessories, such as leather bags, belts and shoes. The offshoot brand Flynow by Chamnan caters to the younger and more moneyed clientele.
- Opening Hours: 10:00 - 20:00
- Location: Siam Paragon, Gaysorn, CentralWorld, Central Chidlom, Central Pinklao, Central Ladprao, The Emporium
- Tel: +66 (0)2 656 1359
Starting from a simple concept, of providing casual wear for white-collar men, Greyhound has become a fashion institution with more than 15 stand-alone shops in Thailand, Asia and Europe, as well as five stylish cafés in Bangkok. The brand, launched back in 1980, describes itself as chic and contemporary; rightly so, it is well perceived as one of the more distinguished brands with a distinct character. Its style is a reinterpretation of Thai-ness through a subtle palette, dynamic cuts and innovative fabric combinations. In 2002, Greyhound launched its sister brand, Playhound by Greyhound, which offers casual, street wear for non-working days.
- Opening Hours: 11:00 - 21:00
- Location: 3rd floor, Siam Center
- Tel: +66 (0)2 658 1179
It’s Happened to be a Closet
Bad grammar aside, It’s Happened to be a Closet have made a success out of their quirky range and walking into their store feels like diving into a grown-up dressing up box. With bright colours and quirky patterns you won’t need to add any accessories to the items you buy here, these clothes are designed for those who want to make a statement and stand out. For those who don’t have so much cash to splash It’s Happened to be a Closet have branched out with Palette, resulting in more affordable alternatives using the same designs but with less of the handcrafted embellishments.
- Location: Emporium, Siam Square Soi 3
Do you hear wedding bells? Whether you are the bride-to-be or a guest, this couture house is the place to come to. Designer to not only the stars but also the Thai royal family this brand is all about luxury and making a girl feel special; these dresses are sure to impress, with intricate patterns, beading and other embellishments incorporated into the design. Whilst some of his more complex designs might be out of many people’s price range, check out his ready-to-wear collection (Kai Corner) and his latest venture, the K and I brand which offers a more contemporary interpretation of his look.
- Opening Hours: 10:00 - 20:00
- Location: Central Chidlom, Emporium, Siam Paragon
- Tel: +66 (0)2 656 2108
Inspired by designing dolls as a child, Kloset incorporates fairytales and a child-like wonder into designs. Another enthusiast of hand-made items, much of the stitching, lace and ribbon is added by Thai-based seamstresses. The collection ranges from items that would be suitable for afternoon tea to some 70s-inspired dresses and skirts in bright reds and yellows with bold patterns. Kloset has made such a big mark on the Bangkok scene that they have even designed a scooter so fashionistas can tackle the traffic in style.
- Location: Siam Paragon, CentralWorld, Central Chidlom, Central Ladprao
Hailing the creativity of aspiring and established Thai fashion designers, Mob.F brings together individual fashion labels and presents them under the umbrella concept of ‘Mob.F The Fashion Rebels in Mob We Trust’. Promising trend-setting, rather than trend-following, clothing, accessories, bags and shoes, Mob.F carries 42 one-off labels, and still counting, targeting youth and artsy types. Suede leather bags with colourful, funky sewn-on patterns, stripy bow ties, faux jewellery made of silicone, casual evening dresses with playful cut-and-paste designs are all part of the offer.
- Opening Hours: 11:00 – 21:00
- Location: 4th floor, Siam Center
- Tel: +66 (0)2 658 1115
It takes someone with a great eye to see the magic in the every day and turn them into fashion. Senada uses patterns from old pottery, vintage wallpaper and even your grandmother’s curtains and turns them into amazing outfits. Chanita Preechawitayakul, the founder of the brand believes that “fashion is a lifestyle expression”, and this vision comes through in her collections. In the past few seasons she has been inspired by the outdoor world with dreamy night sky dresses, stormy skirts and beach-scene boleros.
- Location: Gaysorn Plaza
Sretsis is still going strong after 10 years; these three sisters (Sretsis is sisters backwards) work with silk, chiffon, satin and great prints to create glamorous clothes that are not just reserved for special occasions. With 25 seamstresses in their Bangkok Headquarters, Sretsis has many pieces that are hand-finished, guaranteeing high quality. The brand has made a mark on the international scene with celebrities being spotted in their designs, but their focus is still very much sisterhood and dressing the extended Sretsis family in style.
- Location: Siam Paragon, Emporium and Gayson Plaza
‘Expect the unexpected’ could be a motto of this iconic fashion brand. Fusing dynamic cuts, sharp lines and vivid-coloured prints, Zenithorial is anything but boring. The brand is the epitome of individuality, catering especially to those bold enough to wear ‘I’m different’ on their sleeves. Zenithorial, however, is not all flashy and daring; it can be minimalist and cool as well, with mostly white, black and grey colour palettes to set the trend for classic men’s wear.
- Location: 2nd floor, Gaysorn Plaza
- Tel: +66 (0)2 656 1064
Where to Find Them?
The best place to head is between Chidlom and Siam, where most of the large department stores are. Siam Paragon has a host of designer boutiques, including Code10, which displays the best of the glamorous gowns and sparkling accessories from designers around Bangkok in one shop and Gaysorn is all about high-end luxury. On Sukhumvit it is worth checking out Emporium near BTS Phrom Pong, a mall also known for designer fashion.