Bangkok Motor Show

Bangkok's Largest Car Event at Impact Muang Thong Thani

The Bangkok International Motor Show is always the biggest event of the year for a mixed crowd of car lovers and just like in any major car show around the world there is a little army of geeky photographers chasing pretty ladies. 

The Bangkok Motor Show is a seriously big happening covering 167,000 square meters, including an impressive 60,000 sqm indoor space. Similar to the Frankfurt or Paris motor shows, the spectacle is seriously impressive.

Despite being at Impact Muang Thong Thani, a long way from downtown and with the expected traffic problems, a permanent stream of people flock there every single day – the large majority coming of course by car.

 

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You can expect to see over 170 companies from more than 10 different countries but, to be fair, most companies present at the motor show are specialising in accessories, sound systems and car coating. You'll find at most 30 cars brands mostly from Japan and Germany but also England, Korea, France and Italy.

Motorbikes are increasingly popular and a large number of models from Kawasaki, Yamaha, Harley Davidson and the hugely popular Ducati are presented. Plenty of daily events take place all day long during the 11 days that lasts the event, with the appearance of some Thai celebrities (a calendar is given to you with your ticket on arrival).

The place is huge and a distance out of town, so it's a bit challenging to get there if you don't have your own car but vans are available from Chatuchak BTS, the closest Skytrain station.

Once inside this colossal showroom, get ready for the expected crowd, especially on weekends. This crowd is clearly divided into 2 groups - the buyers (or dreamers), moving from car to car and snapping every model with their smartphones, and a small army of frantic photographers, mostly amateurs, moving from girl to girl and pointing massive lenses with great enthusiasm.

The irresistible draw of shiny spotless machines occupying two-thirds of this 60,000 sq m building is a golden opportunity for the makers to introduce new models to the Thai markets. All Japanese makers display the entire fleet of models available in the country and the crowd is eager to discover these brand new cars, largely advertised but not yet seen in public from the likes Toyota, Honda and Nissan. 

Due to their immense popularity with Thais, there's a large range of Benz, BMW and Porsche, but other brands just bring a couple of their flagship models. Despite the ludicrously high tax in Thailand, owning a car here is a lot more than just transportation, it's a social statement that can open a lot of doors.

The range of vehicles is vast and this is really a showcase to buy or compare the models you might buy later with a growing preference for cost-efficient, compact 5 doors models for the city and powerful pick up trucks for fieldwork upcountry.

Just for the fun of it there are still few dream cars such Bentleys, Jaguars and massive Rolls Royces which we rarely see cruising around Bangkok. The very few Ferraris and Lamborghinis are not presented by the official dealers but by the grey market resellers. 

There's also the full gamut of motorbikes, from the humble scooter to the real racing machines, including a small but very popular collection of Ducatis and Harley Davidson.

The far end of the building is where all the fun accessories are all packed… everything you think you need to make your car look better – from glass coating to a full android car navigations system. It's interesting to note the impressive amount of massage chairs on sale here. It appears that walking around between cars and showgirls tends to make tired visitors more responsive to the idea of buying an expensive massage chair. Even a cheap foot massage machine suddenly becomes irresistible. 

The Cars

The Bikes

Bangkok Motor Show

  • Location: IMPACT Muang Thong Thani, 3 Banmai, Nonthaburi 11120, Thailand
  • Tel: +66 (0)2 833 4455
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