With the trendy seaside town of Hua Hin and the nearby coastal villages of Cha-Am and Pranburi now offering such a slew of world-class luxury hotels and resorts at affordable prices, there are few reasons not to spoil yourself. These range from all-under-one-roof beachfront resorts suited to families and managed by the most prestigious global hotel brands, to romantic and lavish boutique villas that cocoon you away with little more than quiet strips of sand or nearby verdant hills. From the moment you arrive you're lavished with high-end luxury, pristine surroundings, facilities and service – all for a relatively low-end, affordable price! What's more, going upmarket can be even more of a steal if your holiday schedule is flexible. Many hotels experience lower occupancy during the week, and so offer alluring price reductions to those whose dream stay isn't limited to a weekend break. Go on, you deserve it!