Siam Paragon Department Store

Bangkok Shopping

Paragon Department store, as the name implies, is the ideal place to furnish you with all of life's necessities, beautiful and desirable things. Six levels of new and shiny things to entice you. Start at the top, at the Power Mall Ultra, where the latest in the multifaceted galaxy of audiovisual, electronics, digital and information technology is on show.

Next, go down a floor to get the software, pick up some tasteful office supplies - and a ready wrapped gift for someone you're thinking of.

One floor down, Paragon Men houses the ultimate in fashion, designer menswear, and trendy styles. And below, the Fashion Venue appeals to all female manifestations, be they nymph, mother or femme fatale -  and all glorious deviations.

Gracefully descend to the Beauty Hall to indulge in some pampering, add a layer of gloss, an aura of scent or some talons - whichever defines your mood. And then, waft through the Gourmet Market and take your pick, from fresh health foods at the Fruit & Juice or Soup & Salad bars, wholesome bakery goods, to decadent patisserie and confectioneries.

Location: Siam Paragon
Expect to find: The glamorous, the rich, the beautiful and the curious. Painfully beautiful things too, with an emphasis on fashionable, luxury living.
Value: Everything comes with a price tag. Some price tags are just considerably larger, so remember to take your credit card along. Bargains on some things abound during end-of-season sales, which happens to be once a month at least.
Verdict: Paragon is larger than life and you can't boast of your shopping experience in Bangkok without stopping by here.

Siam Paragon Shopping Centre

From a sporty yellow Ferrari to a pair of Jimmy Choo shoes straight from the set of Sex and the City, Siam Paragon is a shopping mall without rival in Southeast Asia when it comes to luxury goods. This shopping and entertainment complex is an upmarket, five-storey colossus with 500,000 square metres of retail space. The gleaming, modern mall opened in December 2005 at a cost of 15 billion baht (US$ 375 million), and is home to more than 250 famed international and local luxury brands... (Read More)

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